Having lived and worked at our family’s olive oil mill and groves in Southern Spain, our lives changed forever in 1999 when we fell in love with the beauty of freshly made extra virgin olive oil. Recognizing the lack of fresh olive oil in the US over the next ten years, we sold our family’s fresh olive oil to some of the nation’s finest restaurants and retail outlets while garnering praise from the national food media.
While we were promoting our olive oil wholesale business we realized low quality and/or adulterated olive oil was flooding the US market and it was very difficult for us to compete as a producer. It was shocking to see how little fresh extra virgin olive was actually on the market. Soon after, we met Michael Bradley, owner of Veronica Foods. After getting to know Veronica’s passion for ultra premium extra virgin olive oil and balsamic vinegar and tasting their unparalled collection of some of the highest quality of fresh olive oil the world has to offer, we decided to open our first retail store in Bethlehem, PA.
We started Seasons in 2009 with the goal of educating the public about the culinary and health benefits of fresh ultra premium extra virgin olive oil and balsamic condimento vinegars. The Bradley’s vision of selling product based on quality, objective testing and winning international awards, instead of romantic stories of olive groves and imagery of the Mediterranean, were common objectives we both held dear. Since then, our olive oil odyssey has led us to open four family owned and operated stores. Passion for fresh olive oil and high quality vinegars shines in all that we do at each seasons location whether it be educational classes, partnering with local restaurants or chef driven cooking demonstrations.
We strive to share our passion with you in store and online as we promote a food culture driven by healthy eating, education and interaction with you, our customer.
Yours in Great Olive Oil & Vinegar,
Tim Balshi & Soraya Aguilar Balshi
Proprietors, Seasons Olive Oil & Vinegar Taproom
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